Cyndy Scheibe
is a professor in the Dept. of Psychology here at Ithaca College, where she have been teaching since 1986.  Cyndy currently teach courses in developmental psychology (including the Proseminar in Development for psychology majors and Introduction to Developmental Psychology for non-majors), and have a research team that studies media effects and the effectiveness of media literacy. She also teach Media Literacy & Popular Culture through the Dept. of Culture and Communication.

Cyndy is the founder and executive director of Project Look Sharp, a media literacy initiative of Humanities & Sciences that provides support, materials and training for the integration of media literacy across the curriculum in K-12 and post-secondary education.  In that role, Cyndy help to write and edit many curriculum kits, lessons, and other educational materials, including the booklet “12 Basic Ways to Integrate Media Literacy and Critical Thinking into Any Curriculum.”  She is the co-author of The Teacher’s Guide to Media Literacy: Critical Thinking in a Multimedia World (Corwin/Sage, 2012) with Faith Rogow, as well a number of articles about media literacy and media’s influence on children. Cyndy was a founding board member of the National Association for Media Literacy Education, and she lead media literacy workshops for educators across the U.S. and most recently in Bhutan (see her blog about that trip.

Cyndy lives in Ithaca for more than 40 years, since I came to Cornell University as a freshman in 1972.  She had the honor of working with Dr. John Condry at Cornell for her doctoral thesis on children’s beliefs about Santa Claus and other fantasy characters.  Together they established the Center for Research on the Effects of Television (CRETV) in 1983, and since his unexpected death in 1993 Cyndy have continued the CRETV lab with her undergraduate psychology students at Ithaca College.  The CRETV archive – with new samples recorded every 3 months – is one of the largest archives of television content in the U.S.